How to Use the Internet to Become Entertained
Originally posted August 30, 2011
Let’s complain about people who can’t find meaningful content on the internet by themselves, shall we?
Right now, one of the leading problems with media today is how concentrated it is becoming. If you weren’t already aware, about half a dozen companies own all the channels on your television sets. Yes, even those fancy cable plans with thousands of channels. Since only a few people own all of this, it’d be pretty easy to force an agenda onto a population? Yes and no. People aren’t dumb, however they like the things they like. This means, in the ratings war television producers find themselves in, it pays to keep people tuned in. And to make sure people tune in and stay tuned in, you have to appeal to what they like. So you don’t immediately follow a show about ghost hunting with a documentary starring Richard Dawkins. The superstitious watching suddenly finds himself assaulted by ideas contrary to their likes and quickly switches off the station. To put this in contrast, have you ever been watching TruTV and notice how at one point in their lineup, there’s about 6 hours worth of Repo/Process Servers shows in a row? Ever notice how you don’t change the channel because you’d rather not see 6 hours of essentially the same thing over and over again, with minor variations?
Do remember, watching things like the Jersey Shore because it makes you feel smarter means that you perceive yourself as being dumb.
This trend means that, overall, television tries to find something that appeals to you and keeps giving it to you. It’s a good business model, giving the customers what they want. The problem is that they are giving only what the customer wants.
Monetarily, there is not a problem. Ratings + Adverts = $$$. Nowhere in that equation does the diversity of your programming line up come into play.
The root of the problem comes from how people tend to act when everything they believe is confirmed unequivocally and without dissenting opinion. When you’re looking to ‘feel smart’ because you feel just a bit self-conscious today (and let’s face it, those orange idiots always make you feel better about yourself) and you submerse yourself in a particular media that caters to that and only that, there is no escaping the demographic. Others who feel self conscious are easily preyed upon by witty advertisements that use microaggressions and other bits of soft language designed to cater to, who else, the self conscious. Want to know why children under a certain age cannot tell the difference between a children’s television program and the commercials that air on them? They’re designed for the demographic. While this makes the most sense financially, the entire system is set up to exploit parts of human nature in order to achieve a goal; Namely, profit.
I could go into conditioning and Skinner’s Box techniques that are used to achieve these ends, but instead of talking about the cause, let’s simply concentrate on the affects. Namely, the effects are concentration. I mean to say that what you experience, what affects you, is concentrated. There’s only a narrow range of experiences that the shows and adverts need to use in order to keep you tuned in. The narrower the range of topics they can get away with, the less work they have to do.
Since the television is controlled by other, more powerful people in media, there’s nothing we can really do about it. But we have the Internet! Surely this bastion of free information and exchange can curtail the negative effects of television in an effort to free the world from the monotonous and controlling modicum that plagues television?
Unfortunately, the kicker is that the exact same thing is happening. Remember how earlier I mentioned something called ‘human nature’ was involved. That means a lot of these behaviors are involuntary if you don’t watch yourself and instead watch others. And holy shit, after 700 words we finally come to actually addressing the title of this post. A lot of people have forgotten how to entertain themselves because they apply the same rules to the internet as they do to TV when it comes to entertaining yourself. Choose someone whose opinions or services match your own tastes and follow/subscribe/like/track them. Let them continually produce content that keeps you coming back and keeps the ad money flowing in.
This leads to subscriptions that leads to the concentration of opinions and the extradition of dissenting opinions. The vicious cycle takes hold once more.
Case in point: The Machinima Channel on Youtube. You want video game videos? You have video game videos. We’ll stymie the profits off of our content creators, take most of the ad revenue for ourselves, and ‘redistrubute’ their content. Ever realize how god-awfully lacking in quality some of the videos in that channel are? It’s because the more things they have for you to click on, the longer you’ll sit there clicking. And you have to watch an ad before you can even come to the conclusion that the video you are watching is an absolute piece of crap. 6 hours of repo shows. Playlists with 6 hours of MW2 machinima. I think I see a pattern.
However terrible for the internet this seems, there is some hope out there.
If you aren’t careful with your tags, a beautiful thing happens. Youtube is about the only site that allows you to actively view dissenting opinions, due mostly to the fact that dissenting opinions tend to try and slam each other in the tags section. If your video is bashing the latest Rebecca Black video, you bet your sorry ass that the words “Rebecca Black” will appear in the tags. And this means that in your ‘suggestions’ bar over to the right, you’ll have that Sponsored Video staring right back at you, waiting for you to click it and actually experience things for yourself and potentially form your own opinions, assuming you havn’t already accepted everything the televi– Internet tells you.
So, in some instances, you get these little hiccups in the reality you construct for yourself within the confides of your bookmarks, favorites, subscriptions, and groups. The internet does have something over television. Anyone can add content to it.
And by “anyone can add content to it” I mean “people with absolutely no creativity themselves can ‘add content’ to it by stealing content, replaying it, adding some ‘commentary’ and asking for more content to steal/redistribute.” I’m looking at you, Cheeseburger Network. While people on the internet may genuinely have something to offer, I expect at least 20 (if not more) people are willing to appropriate it for themselves and show it off for their own gains.
No, I will not talk about Bill S.978. Maybe later.
The following is a prime example of a person who commits these very crimes.
Notice how there’s nothing particularly entertaining about the video to begin with. She puts her face onto a camera, explains (and doesn’t show) the content in another video, says a few inane things that don’t add actual opinions or commentary, and then asks a question for you to comment on. Let’s go through why this kind of thing is ruining the very principles of entertainment itself.
People who watch this are not entertained. If she were to have at least played the video itself that she is describing it would at least be reposting something of value for others to see, but instead she just gives a short description. I guess this is an invaluable service to the blind who cannot watch videos themselves, but I would think that particular demographic isn’t quite interested in Youtube.
The closest she comes to stating her own opinion on the matter is “I know what this guy means” and ” I hope the officer is watching this right now.” Hey everyone, a single person understands the gist of this video! We totally could not have survived without that startlingly important piece of information. I mean really, how could life on earth continue without this revelation.
She sums up by asking a question that people are supposed to comment on. At best, this is a really cheesy ploy to get higher numbers on the comments window. At worst, this is attempting to take her own audience’s content/creativity and re-appropriate it for herself. Comments don’t get views, they only get thumbs up. Between views and thumbs up, guess which one YouTube pays you for?
Well, let’s quit harping on about the shortcomings of the internet and get to fixing the situation. How does one break the cycle of listening to other’s opinions and start finding content that is not only outside of the demographic they’ve found themselves shoved into and profited off of but also entertaining? Well, by visiting this blog you’ve already failed. I, as well as many other content creators, cater to certain audiences. I could talk about everything I want to on this blog, and I’d still be inadvertently appealing to a demographic that tends to agree with my opinion. And if I wanted more viewers, I’d try narrowing my scopes to cater with this demographic.
If you’re reading this blog, you agree with at least something I say around here.
I guess I’ll call this the “Rage Quit” Theory. When people see things they don’t like on the internet, they tend to either rage or quit. Remember that last shock image you’ve seen? You either complained loudly how someone could have posted such a thing for you to see or you immediately closed it and didn’t think about it any more. This, of course, assumes the shock image performed the task it was meant to perform and actually ‘shocked’ you. Fellow trolls, it doesn’t count if you’ve seen it before and are immune to it’s effects.
When people rage, they tend to see whatever dissenting opinion as a threat to their opinionated bubble they’ve created for themselves, and find they need to fiercely defend it. Thumbs down, downvoting, YouTube comments, and other similar features of the internet are clear proof that people rage. These people aren’t here to stay. They’re here to make sure that their opinion is thoroughly and clearly superior to whatever they don’t agree with. They watch the video to take a stand against it. They often claim Asperger’s or something else if they’re found unequivocally wrong and they can’t escape the situation. They often quit when they’re ahead and others know it.
When people quit, they plug their fingers into their ears and go back to whatever content agrees with them. No more questions asked. Remember, sometimes inaction is the worst action of all.
This behavior forces people into these demographics that others exploit. It’s time to break free.
If you don’t know how to genuinely entertain yourself without this sorting sytem, you have some homework to do.
Your assignment is to, without using the internet, find a true hobby. WARNING: You may actually have to go outside to do this. Try finding something you like to do with your time without anybody having a say in it. Don’t use a TV either, advertisements tend to try and sway your opinion and may accidentally influence a decision you make. This decision to entertain yourself should be your own. Lots of people find that running is a great way of doing just this. It’s exercise, you get to see local sights, maybe meet people, and in general get to improve your mentality. Most psychopathic, masochistic runners I know can and will run themselves into oxygen deprivation, which they attest is the best natural high that anyone could possibly experience, better than the hardest of drugs. Knowing you can, at will, break your own physical limits is an empowering feeling. Best of all, it’s simple and you can do it right now. However, since I just used that as an example, you can’t use it as credit for completing your homework. I wouldn’t want to influence your own experiences, now would I? Oh, wait, there’s money if I do.
Personally: I found game design was my hobby that nobody else had an influence on. When I played with the G.I. Joes, LEGO bricks, and other toys that others gave me, I would invent rules and parameters that I would tell my self to stay within. I had resources available to me (toys) and I did something with them. I found it more fun than just building whatever the manual told you to build or crashing action figures together and making fights. The Joes already came with limited clips of ammunition, and I was an excellent math student, why couldn’t I keep track of all of this? I started keeping journals with details on different engagements and rule sets I followed. It amazes me, even today, going through old journals and just seeing a shit-ton of numbers on a page. I don’t remember what half of them meant, maybe it was the ammo that the G.I. Joe missing a leg had left, maybe it was the number of steps that this LEGO minifigure had per turn. Eventually, I started making card games and table top games, inspired by all the commercialized world around me. Others collected Pokémon cards to show off to others, I thought about how they were balanced. I eventually started making my own sets of cards for a variety of different games. I wasn’t even out of the 5th grade, never heard of game theory or contemporary game design, and I was entertaining myself through creating games. I never played with anyone else, partly due to shyness, partly due to the fact that hardly anyone else understood it. I had massive tables and user interfaces sketched onto paper, rules dictated, materials created, and nobody else to play. Perhaps this was for the best, creativity unrestricted by other’s thoughts and opinions. I had nobody to cater to, so I did what entertained me. I designed. You can’t use this example either.
Once you’ve found some way to entertain yourself without influence, you can continue. It’s hard if you’ve never done it before, and it may take immense amounts of personal introspection in order to find something without resorting to basing yourself and your attributes off of others. You will surprise yourself. I didn’t have many heroes when I was growing up because I set goals for myself. I wanted to finish this particular set of rules and have it feel complete, not become an astronaut when I grew up. I didn’t think to think into the future, I had something to do right now and I need to finish my homework if I want to work on it.
As a side note: Fuck those personality tests on Facebook.
Once you’ve found something, you can move onto the next step. Involving others.
Have you completed your assignment yet? Oh well, you probably never will, and who’s here to stop you from reading on?
Remember how your parents often went outside to do this thing called ‘playing?’ TV wasn’t as encompassing as it was, and if you didn’t like the sparse amount of programming it offered, then you had to find some other way to fight off the boredom. They often talked with other people without first being sorted into a demographic.
No, I’m not going to talk about Brown v The Board of Educations and its effect on the internet. Maybe later.
These people often had differing opinions. These people often had discussions about these differing opinions. Without Wikipedia and other sources of information readily available, these people often had to ask questions. They had to sort and cope with a wide variety of content all by themselves. When it comes to TV, you have this singular authoritative figure telling you things and entertaining you. You cannot fight it directly. If that kid down the street is telling you things you don’t want to hear, you can confront him. Do any television executives actually read the mail they get anymore? I assumed a PR firm handled it all for them. Discussion forces people to cope with dissenting opinions.
When was the last time you had a genuine discussion on the internet?
Have an example yet? If you do, reexamine the situation and make sure none of the parties involved could possibly be trolls. That’s what I thought.
If you have the answer: “Someone on Omegle” then congrats, that’s one of the answers to this multi-faceted quandary. And it’s a rare thing to actually exchange ideas successfully. Most of the discussions in the presorted demographic entertainment the internet has to offer is made up of everyone agreeing on things. The few dissenting opinions are quickly dismissed because there’s an overwhelming majority by design. Break down the boundaries imposed upon you by meeting random people. There’s no “set me up with people who like X” or “set me up to cyber” buttons, it’s just click a button and be matched up with someone. No telling what’s going to happen. While actual discussions are rare, they are some of the most enlightening and interesting things that happen on the internet. Keep your cool and you’ll see insights you could never imagine by simply browsing the “recommended videos” tab. Even better, you may influence/inspire/fascinate others.
Guess how many suicidal people I’ve ‘talked down’ online just by sharing insight and actually engaging them in conversation? Too many to count.
Another of the best answers I’ve found is a random content aggregator. I don’t think this exists in its purest form, but a lot of sites get close to the concept. Stumbleupon is nice, even though it has categories you can choose from to pull content from. These take the bias out of the hands of people and puts it into the hands of a random number generator. You will find something interesting, all you have to do is have the willpower to consume it.
Combine this new-found insight with the absolute freedom that the Internet provides, and you have something akin to the original purpose of the internet. Something akin to the Enlightenment ideals of true freedom.
If you should take anything from this, it’s that you can and should find something that gives you drive. You can do so much with it. You can derive a purpose from it. It gives meaning to what you do. It gives you power. It makes you truly unique, free from a crass demographic. You will never be bored again. Best of all, it’s never too late. Mid-life crises are often the result of finding this drive, and realizing that you’ve “wasted” time because you didn’t find it earlier. ‘Too late’ is a state of mind, a certain perspective. You have all the potential you’re willing to take. Hopefully, if you share these insights, you can take others with you.
Well, this post is sufficiently uppity and heartwarming. I think I’ve achieved my maximum amount of moral lecturing today. Take what you will from it. If you’ve been listening to me, you might find a need to not simply follow what I’ve told you here. Skepticism is important. In fact, you get extra credit if you actively refused to do my little homework assignment.
TL;DR: Fuck off and read it.
MISANTHROPY FACTOR ++
That YouTube video itself reminded me about how bad ‘entertainment’ can be. Reminiscing about my past and other ideals attempted to keep this low, but ultimately failed when in comparison to the state of media in the world. Maybe if I get enough comments with stories about similar experiences or detailing how I’ve helped people grow, this count will go down without having to goto TED.
Good, you saw what I did there.
MISANTHROPY FACTOR - -
(Source: terminalconnection.wordpress.com)